I am not sure of other people's TV habits, but I know mine currently is little to non-existent. The only time I actually watch a program on a TV is when I am at my boyfriend's house. I personally do not have the time to invest in new programs nor the money to pay for cable or satellite providers. However, for the people that TV is a must in daily life, they choose to get programming in other forms- usually in other forms of technology such as streaming shows on the Internet or through their cellphone. Another way device producing companies fit their product to their comsumer, or, shall we say, tell the consumer that these devices, applications and add-ons are needed for them to make it through their day.
Will these new forms of technology affect the way programming to produced? On the theatrical aspect, I would say no, at least not directly. Whether the TV program is broadcast on a TV screen or computer screen, the scenes are filled and then produced. They do not film specifically for each medium. Where one will see a lot of change is in advertising. The type of ad and where and how it is distributed determines the value and the priced pay for that ad. This is where the sliding downhill begins. If Revenue collected from advertising decreases, job cuts will eventually be made throughout a company, leading to less people doing more work which causes less efficiency and creativity, especially if it is the material producers who are downsized which in the end leads to less entertaining TV with less people watching it so the prices keep going down. It's a harsh repeating circle.
This is why reality TV is so popular with production companies, probably not with writers, but with the big wigs for make all the money because they don't have any or very few actors and writers, build massive sets and always have that one person who loves the show and continues to watch week after week.
All in all, it is money that is the driving force of television programming. Many say that they have to listen to the consumer because if they don't produce programming the consumer likes, they won't watch. I'm sorry, but that is not true. There will also be people that watch. The TV companies , the music industry and the film industry tell you what you want to watch. One vampire book comes out and they say you now need more books and movies and tv shows about vampires and people eat it up. This will continue to happen until people get burned out on it; it's called a fad and companies will be the dead horse as long as they can.